Squamish Sunflower Support

kc dyer
4 hours ago
2 min read

Two new initiatives support neurodivergent visitors

Tourism Squamish has launched two new programming initiatives designed to support both neurodivergent kids and visitors with hidden disabilities.

Beginning this month, the community has adopted the 'Hidden Disabilities Sunflower' which is a recognized symbol of support for those people with non-visible disabilities including, autism, sensory sensitivities, ADHD, or other disabilities that are often overlooked in traditional accessibility planning.

First created by staff at Gatwick Airport in the United Kingdom in 2016, the program was intended to "encourage inclusivity, acceptance and understanding" of those with disabilities that may not be readily apparent, but could still use a little extra support.

Users often sport a green lanyard speckled with bright yellow sunflowers. By 2019 more than two million lanyards had been distributed globally.

Nikki Johnston, Communications & Stakeholder Relations Manager at Tourism Squamish, says that Squamish Adventure Centre staff have received training on the Sunflower symbol, including best practices for supporting visitors with hidden disabilities in order to ensure consistent, respectful, and empathetic interactions.

“With one in five Canadians identifying as having a disability, it’s important that our destination continues to evolve to meet a wider range of needs. Research from Destination BC shows that uncertainty can be one of the biggest barriers for neurodivergent and sensory-sensitive travellers, and initiatives like this help create the more predictable, supportive experiences that allow everyone to explore Squamish with confidence,” says Johnston.

In a second program specifically aimed at kids, the Neurodiverse Explorer Pack offers practical tools "to help manage sensory input and encourage self-regulation", says Johnston.

Each backpack includes items such as noise-reducing headphones, earplugs, and fidget toys, along with guidance for parents to support a more comfortable visitor experience at Squamish attractions. These backpacks are available through Tourism Squamish (at the Squamish Adventure Centre) and can be borrowed for as long as two weeks at no cost.

Johnston sees the adoption of the Neurodiverse Explorer Packs and the Sunflower symbol as a welcoming gesture reflecting the community's commitment to creating spaces where people of all abilities and sensory needs feel recognized, supported, and comfortable. More information on both programs is available through Tourism Squamish.